Happy Saturday to you and 3751 motivated Teachers Taking Action in our community.
Here's one short tip on how to grow your network and land your dream job.
Today's issue takes about 3 minutes to read.
The #1 reason you aren't landing interviews has NOTHING to do with your resumé or your experience.
A HUGE shock right?
So what IS the reason you are asking?
The reason you are not landing interviews is that you are not communicating your value.
Ok. So your next question is - how do I do that?
To communicate your value to Principals and schools (and get hired) you have to create a situation where they KNOW, LIKE and TRUST you.
And the way that you do this is by creating a strong PERSONAL BRAND.
Personal branding is not just for marketers, people in the media and influencers.
It's for everyone.
It's how you show up online, and create an environment for people to get to know you.
The goal is to get people to KNOW, LIKE...
Many of the teachers that we speak to have absolutely never heard of something called ATS, (and that's ok because I am going to tell you all about it right now!).
ATS stands for Applicant Tracking Software/ System and it is used by some schools (not all) to manage their recruiting and HR processes.
If you think that you will just email off your resume in response to the job ad, and the HR person or hiring manager at the school will review it as soon as they see the email in the inbox you are mistaken.
A LOT of the larger schools and those with QA and HR processes in are using an ATS before the HR person or hiring manager even looks at your resume. It provides recruiting tools and other functions. These systems sort thousands of resumes.
If you think that schools don't get that many applications, you are mistaken. I know of a school in South East Asia that advertised a teaching role and received over 3000 applications. For a SINGLE job ad.
Schools use an ATS because it helps them...